Best Ways to improve the Showcase of Your Product’s Quality Online
When people go for shopping in a store they touch ,feel or smell your product or service.They feel the fabric. You can’t do that for your customers on the Internet.
Or can you?
There are several factors that impact a sale. Targeting the right people, establishing trust, creating a sense of urgency,creating need…but product quality is what makes the difference.What you want for your business is to have created a product that sells itself – in other words, that makes your target customers say “Holy ****, I want that product NOW.”
Like I said you can’t touch, feel or smell your product or service. But there are four ways you can do to trick people’s brains to “feel the quality” of your product or service in order to increase selling.
1.Give importance to details.
“Details make the difference”. People assume that products off modern assembly lines come with an occasional defect. It’s the compromise we make to afford our consumer paradise.
You can explain your product in a video, provide downloadable product sheets or offer tip sheets and FAQs.Even if you have no images or video or product sheets, you can attract the same attention to detail with the words you use like: handcrafted, handmade, craftsmanship, homemade, custom-made. These words all imply a real person paying attention to detail. They appeal to our nostalgic notion that people in the “good ol’ days” took more pride in the quality of the details. It’s not for nothing that restaurants often refer to their “homemade” dishes .
2.Explain your product in a video.
While demonstration videos are a great way to show how your products solve problems, some of your products may not have tangibly apparent features. In this case, an explanation video of your product is a great stand-in for or supplement to a demonstration video. Use this platform to explain essential features, show the production process, and highlight some of the more subtle benefits that could be overlooked.
The best way to approach these type of videos is to break them up into shorter segments so that each one runs only a few minutes. Organize them into categories so that buyers can view the parts about which they care the most. With each segment, you are turning the old whitepaper idea on its ear and providing a visual and entertaining way to showcase products.
3.Offer “the latest”product or service
People assume that leading edge products are better quality. Because mankind is moving forward, so the latest is better than the previous. People invent superior products. Most of mankind’s newer invention have been toward better quality: from car phones to smart phones, from horse and to cars.
The latest is assumed to be the best, especially with technology. Even when it comes to our health, we rely increasingly on fast-changing technology to detect and diagnose. And so, we find words like “state-of-the art” used to describe services such as those from breast cancer clinics.
“The latest” implies that your product is ahead of the others, therefore it is better quality. It also implies a sense of urgency; “the latest” is not just a quality inference, but also a time-sensitivity inference.
4.Make it appear “luxury”
People think that luxury products are quality products. If you buy an Apple PC you don’t expect to constantly have to return to an IT. It had better be quality.There are words that convey luxury like :elite,leisure,thebest,celebrity,deluxe,premium.
Even better if you can pitch your product as both handcrafted and premium. In other sectors, remember that it’s all about the packaging, high quality photography, placing your product in a high-end context and using sumptuous words of luxury to make your customers covet whatever you are selling.