How To use ‘Pokémon GO’ phenomenon for Business profits
By now, you’ve probably heard of the augmented-reality mobile game “Pokémon Go,” in which players move throughout the real world to hunt for and capture digital Pokémon.
In less than a week, the phenomenon of Pokémon GO has completely transformed retail businesses. Astute business owners have responded instantly to the opportunity presented by the traffic the game has presented to otherwise almost abandoned streets.To understand better;
There are two types of fixed locations in the game that are important to most of these strategies. The first are known as PokéStops, which are buildings or places of note around a city where players swing by to grab some extra Poké Balls and potions.The other type of fixture is called a “gym,” where players battle their Pokémon in a bid to gain control of the location for their team.
Both of these locations regularly attract players multiple times a day and can be leveraged into generating more patronage for your business.
9 Pokemon Go Player Stats Businesses Need to Know:
The average Pokemon Go player was 29 years old with a household income of $52,430.
84% of Pokemon Go players have visited a business while playing the game, and 84% of those players were women.
51% of Pokemon Go players visited a business for the first time while playing the game.
71% of Pokemon Go players have visited a business simply because there was a PokeStop or gym near the location.
86% of Pokemon Go players have visited a restaurant while playing the game; 47% have visited a coffee shop, 38% a grocery or convenience store, 26% a bar or pub, and 23% clothing or accessory stores.
68% of surveyed Pokemon Go players had visited a business because there was a lure at the location.
33% said they were lured to a business through Pokemon Go lures a couple of times per week, while 18% reported being lured on a daily basis.
48% of Pokemon Go players who were lured to a business stayed 30 minutes or more!
On average, Pokemon Go players spent $11.30 at the businesses they visited while playing.
4 ways to Get profits from Pokemon Go.
Pokémon Lure Modules
The simplest way to actively engage in Pokémon GO Marketing is to establish a Pokémon Lure Module purchase for the physical retail location. The Lure Module marketing technique works out to be $1.19 per hour, while the business is open:
• 14,500 Pokécoins / 680 = 21 8-packs of lures
• (21 * 8)/2 = 84hrs
• $100/84 hr = $1.19/hr
This technique has already raised the number of paying customers to businesses to a level unseen in the history of smartphone apps. For example L’inizio Pizza Bar in New York City made it on @CNBC when over the last weekend they raised business by 75% using Lure Modules:
Thousands of small businesses to utilize this opportunity while it continues to gain momentum. Just about any small retail business can participate to a greater degree. Food establishments and convenience stores are the logical first starts. However, offering smartphone charging stations to Pokémon GO players has proven to be an amazing opportunity to generate new sales and customers.
The other possibility is locating Pokémon Gyms. These are set locations that are usually in or near a park but are appearing on street corners near businesses. You cannot set up a Pokémon Gym at the moment; however, you can locate them and drive customers to a small business location using Lure Modules.
Last night I urged five food trucks to locate around a Pokémon Gym and they saw a 7,000% increase in business, about two hundred people per hour. They have seen nothing like this before, even running on into the late night.
Pokémon Paid Sponsorships – Soon
There will also be an advertising opportunity for business very soon: ”Advertisers will be able to buy sponsored places in #PokemonGo”—Niantic CEO (Advertisers set for a piece of ‘Pokémon Go’ action – FT.com).
The Pokémon Opportunity Is Grand
Pokémon, in less than a week, is already the most popular game in history. It is also more popular on Android than Google GOOGL -0.50% Maps. This will likely continue to grow for some time.
There is no doubt that all things in business have a cycle. Even the best business ideas enter long winters. For Pokémon GO, we are in the early spring of this game and the greater ideas of how new uses of Augmented Reality (AR) can impact businesses. Many companies have built a lot of the concepts we see in Pokémon GO in classic game mechanics-based location apps and have had varying success. Out of nowhere, Pokémon GO has raised awareness of just how powerful AR can be. Thus, I am certain this phenomenon will herald in a new era even as the arc of popularity of Pokémon GO wanes into fall and winter
Brian Roemmele on Quora
Successful Examples of businesses already profiting from Pokemon Go
.L’inizio Pizza Bar in Manhattan have created Pokémon-themed pizzas to go along with their stop. A $10 investment in lure modules led to a 30 percent increase in food and drink sales throughout the weekend. Talk about return on investment!
An indie clothing store has lured people inside with a visible sign and catchy art.
Kaleidoscope Café in Lawrenceville, Pennsylvania noticed the increase in foot traffic and started offering a 10 percent discount to anyone who showed off their app.
Best Buy phone outlets are getting in on the craze by promoting more powerful phones for those struggling to run the app.
The Dallas Arboretum and Botanical Garden — as well as many other museum and art gallery locations — recognizes that its grounds happens to be full of PokéStops and is encouraging trainers to stop in to take advantage. Reportedly over 60 percent of their visitors one day were playing the game.
It’s A Grind in California was playing it with a more aggressive stance, offering a fresh lure on their stop for every 15 paid drinks purchased.
Tips for businesses.
1.Drop lures.Pay 0.99$ for a 30 minutes lure and drop it at the location of your business.Try this any time business is slow.
2.Use social media.If you or any of your customers catch pokemon at your business location brag it on social media.
3.Creativity.Try to think of creative promotions you can relate to the game.
4.Talk about the game with your customers.
5.Be original when using Pokemon Go for your business.